Eco-ethical accessories and toys for children.
HAPPY PLAY. HAPPY PLANET.
our mission
To create a playful, happy and waste-free world for the next generation, whilst seeding eco-conscious behaviours among both parents & children.
Happy play. Happy planet.

What we do
We make safe, eco-ethical toys and accessories for kids out of certified, recycled materials. Materials like plastic bottles which may have otherwise ended up floating in the ocean.
Our products are co-designed with our children (Mila & Lola), providing a touch of childlike imagination to everything we do.
Sustainability is at the heart of our philosophy. Each and every Seahorsey product is not only intended to bring joy to our little ones, but to also help clean up our world.

OUR STORY

This photo of a cheeky little seahorse carrying a cottonbud sowed the seed that would grow into the best rubbish idea we every had.
When our 3 year old little troublemaker saw it, she pointed to it and shouted suspiciously, “What’s the seahorsey carrying and why?”. With heavy hearts we explained to her the sad truth about the seahorsey and its plastic polluted home (c. 8 million tons of plastic floating in the ocean).
She told us that that made her sad, and you know what? She’s not the only one.
As you read this there is currently more microplastic in the oceans than there are stars in the Milky Way! If you find this deeply concerning, just like us, you are probably also frustrated by the sheer volume of plastic toys in our children’s rooms. Well we’ve decided to do something about it.
And so Seahorsey was born.
OUR PRODUCTS
All of the products below have been lovingly made from high quality, safe, certified recycled materials. We know exactly the amount of recycled plastic we’ve saved the oceans from with each and every product.
Our designs display some of the most endangered animals on the planet, with a goal of raising awareness of their plight.
Take a look below to discover our products.
Through buying one of our products you’re helping us do our bit to make our lovely world a little bit happier, cleaner, healthier and safer for out children to grow up in.
Baggy Things.
£25
Aja The Rucksack - Off White
Aja was made from 11 plastic bottles, so for every Aja purchased, you’re saving the ocean from 11 naughty plastic bottles.
More Details
DETAILS
- Made from high quality, 100% recycled PET bottles (apart from the webbing and zip but we are working on that).
- Size: 24x32cm
- Recyclable
- Waterproof
- Ergonomically designed for children with handy pockets on the sides, one inner pocket and one front pocket.
- Easy to use zipping mechanism.
- Designed in Britain, made in China
SAFETY
- High quality materials
- No harsh colourant or chemicals
- REACH certified compliant with EU standards
£25
Vayu The Rucksack- Ocean Green
Vayu was also made from 11 plastic bottles, so for every Vayu purchased, you’re saving the ocean from 11 naughty plastic bottles.
More Details
DETAILS
- Made from high quality, 100% recycled PET bottles (apart from the webbing and zip but we are working on that).
- Size: 24x32cm
- Recyclable
- Waterproof
- Ergonomically designed for children with handy pockets on the sides, one inner pocket and one front pocket
- Easy to use zipping mechanism
- Designed in Britain, made in China
SAFETY
- High quality materials
- No harsh colourant or chemicals
- REACH certified compliant with EU standards
£18
Zulu The Lunch Bag - Ocean Green
Zulu was made from 3 plastic bottles, so for every Zulu purchased, you’re saving the ocean from 3 naughty plastic bottles.
More Details
DETAILS
- Made from high quality, 100% recycled PET bottles (apart from the webbing and zip but we are working on that).
- Size: 25cm x 18cm x 8cm
- Recyclable
- Waterproof
- Thermal, waterproof insulation
- One zip pocket on the front and a mess holder on the inside.
- Easy to use zipping mechanism.
- Designed in Britain, made in China
SAFETY
- High quality materials
- No harsh colourant or chemicals
- REACH certified compliant with EU standards
£18
Loco The Lunch Bag - Off white
Loco was made from 3 plastic bottles, so for every Loco purchased, you’re saving the ocean from 3 naughty plastic bottles.
More Details
DETAILS
- Made from high quality, 100% recycled PET bottles (apart from the webbing and zip but we are working on that).
- Size: 25cm x 18cm x 8cm
- Recyclable
- Waterproof
- Thermal, waterproof insulation
- One zip pocket on the front and a mess holder on the inside.
- Easy to use zipping mechanism.
- Designed in Britain, made in China
SAFETY
- High quality materials
- No harsh colourant or chemicals
- REACH certified compliant with EU standards
Cushiony Things.
£59
Damu The Beanbag- Off White
Damu was made with…wait for it…120 plastic bottles! The design also features a selection of the world’s most endangered animals as well as our mantra “Happy Play. Happy Planet”.
Please note that Damu comes without filling, but this can be bought separately. Alternatively Damu can by filled with soft toys!
More Details
DETAILS
- Made from 100% recycled PET bottles (apart from the zipping)
- Size: 100cm x 100cm
- Filling: Purchased seperately
- Recyclable
- Easy wash, cover removable (wash cover only, 30 degrees, no tumbledry)
- We gave our best shot to appeal to little ones, we co-designed it with our kids
- Designed to be safe, fun and resourceful
SAFETY
- Compliant with EU standards
- OEKOTEX 100 certification (cover material)
- No harsh colourant or chemicals
£15
Oko The Cushion- Off White
This lovely cushion cover, amazingly, was made from 20 plastic bottles! The design also features a selection of natures most beautiful, but endangered animals, and an inspiring message to boot.
Please note that Oko is a cushion cover and the inside needs to be purchased separately.
More Details
DETAILS
- Made from 100% recycled PET bottles (apart from the zipping)
- Size: 50 cm x 50cm
- Recyclable
- Easy wash, cover removable (30 degrees, tumbledryer)
- Co-designed with our kids
- Decoration is an educational message which we really mean
SAFETY
- Compliant with EU standards
- OEKOTEX 100 certification (cover material)
- No harsh colourant or chemicals
Play Things.
£25
The Seahorsey
We had to have a Seahorse in there somewhere, didn’t we! And not only does this cuddly thing look and feel great, but it’s also eco-ethical, turtle-friendly and made from 11 plastic bottles.
More Details
DETAILS
- Cover fabrics made from high quality, 100% recycled PET bottles (we’re working on the rest).
- Size: 50 cm from top to tail x 20 cm from back to nose
- Recyclable
- Filling : non-recycled (for now) polyester.
- Comes in 2 fresh colours, grey and ocean green.
- Easy wash (Seahorsey loves to bath in 30 degrees and also making pirouettes in tumble-dry)
- Co-designed with our kids to ensure it meets the needs of its owners.
- Unique shape. Who has a seahorse at home? Time to get yourself one!
- Designed to be safe, fun and resourceful
SAFETY
- CE certification/ Compliant with EU standards
- OEKOTEX 100% certification (cover material)
- No harsh colourant or chemicals
£12
The Zero Hero Turtle
This little thing is not only made using the off-cuts from our seahorse manufacturing, but also filled with beads made from plastic salvaged from the oceans!
More Details
DETAILS
- Cover fabrics made from high quality, 100% recycled PET bottles (we’re working on the rest).
- Size: 19 cm from nose to feet x 15 cm from flipper tip to flipper tip
- Recyclable
- Filling : beads crafted from salvaged ocean plastic .
- Comes in 2 fresh colours, pebble grey and ocean green.
- Easy wash (Turtle loves to bath in 30 degrees and also making pirouettes in tumble-dry)
- Co-designed with our kids to ensure it meets the needs of its owners.
- Unique design.
- Designed to be safe, fun and resourceful
SAFETY
- CE certification/ Compliant with EU standards
- OEKOTEX 100% certification (cover material)
- No harsh colourant or chemicals
£25
The Rhino
They little thing was dreamed up from the imagination of our eldest. In honour of the magnificent, but sadly endangered rhino. Made from 11 recycled plastic bottles.
More Details
DETAILS
- Cover fabrics made from high quality, 100% recycled PET bottles (we’re working on the rest).
- Size: 30 cm from horn to tail x 12 cm across
- Recyclable
- Filling : non-recycled (for now) polyester.
- Comes in one vibrant pink colour (for now).
- Easy wash (Rhino loves to bath in 30 degrees and also making pirouettes in tumble-dry)
- Co-designed with our kids to ensure it meets the needs of its owners.
- Unique design.
- Designed to be safe, fun and resourceful
SAFETY
- CE certification/ Compliant with EU standards
- OEKOTEX 100% certification (cover material)
- No harsh colourant or chemicals
£TBC
The Other Toys - COMING SOON!
We’re currently working on a host of beautiful, fun, safe toys crafted from ocean plastic. Watch this space!
Get in touch
Want to ask us something, got something to say, or if you simply fancy a chat about what we do, please get in touch via the handy little boxes provided here and we’ll get back to you as soon as humanly possible.
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